Case Studies
Friday, 16 April 2010 00:43
American Apparel
@americanapparel: Winning ideas for ad campaigns outside of Twitter
The Los Angeles company and leading basics brand provides hip clothing for people of all ages. Vertically-integrated, American Apparel is the largest clothing manufacturer in the United States.
How and when…
Thursday, 15 April 2010 23:39
Best Buy
Best Buy wanted to be a resource for customers beyond their experience in the stores. They knew technology people enjoy today is sometimes challenging to use and learning the details of product features, benefits and sharing can make heads spin.…
Friday, 16 April 2010 00:28
CoffeeGroundz (local Business)
CoffeeGroundz is a popular, albeit modest, Houston, TX based independent coffee shop that sells a variety of locally roasted coffee, tea, pastries, sandwiches, and alcoholic beverages. There are a couple of booths, 16 tables and another ten on the patio.…
Thursday, 26 May 2011 22:19
Comcast Cares (Video Interview)
The biggest mistakes businesses make with social media.... and how you can avoid them.
Mike Stelzner of Socialmediaexaminer.com interviews Frank Eliason—the senior director of national customer care for Comcast—and the man behind @ComcastCares.
Comcast is a great example of Using Twitter…
Friday, 16 April 2010 00:22
Current TV
For the 2008 presidential elections, Current knew it had to do something different. The media company, headquartered in San Francisco, would receive the same live feed of the debates as every other broadcaster. Unless Current distinguished its coverage, viewers would…
Thursday, 15 April 2010 23:54
Dell
@DellOutlet: Raising awareness, increasing sales, measuring results
Dell Outlet faces a common but vexing challenge. A division of the giant made-to-order computer business, Dell Outlet carries refurbished equipment and other inventory that it needs to sell quickly. Because the division…
Friday, 16 April 2010 00:37
Etsy
@Etsy: Harnessing the collective brains of the community
Etsy is an online marketplace for buying & selling all things handmade. Since launching in 2005, the Brooklyn, NY company has grown to over 65 employees. More importantly, over 250,000 sellers have…
Friday, 16 April 2010 00:16
Jet Blue
@JetBlue: It's fun, but does it scale?
When JetBlue joined Twitter in the spring of 2007, it was one of the first major brands to do so. Today, the company has nearly a million followers, and its account is often…
Friday, 16 April 2010 00:48
Levi's
@Levisguy: Connecting with customers
During the holiday season of 2008, Levi's started planning their fall 2009 advertising campaign launch. They wanted it to be rooted in America's raw, pioneering spirit, highlighting to consumers that Levi's jeans symbolize self-reliance, hard work,…
Friday, 16 April 2010 00:39
NAKEDPizza
@NAKEDPizza: Twitter becoming mission critical to the business
Founded in late 2006 as one small store in New Orleans in an area that flooded during hurricane Katrina, NAKEDPizza (originally named World's Healthiest Pizza) was launched as an ambitious business model…
Post
- Stay visible, everyday all day
- Automate campaigns and make sure your messages go out at critical moments
- Preschedule your tweets to post round the clock
Influence
- Find a relevant audience faster
- Monitor which actions generate buzz and measure click-through rates for links in tweets
- Target leads by keywords and geographic location
Profit
- Make a real impact with the right audience
- See where and what conversations about you are happening in real - time and respond
- Engage evangelists for higher publicity & profits
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