Tapping into Twitter Power to
Showcase Your Expertise and Drives Sales
Some people promote their products on Twitter like they do in traditional media - they broadcast their promotions and listen for the echo. In social media, that is also called utterly annoying spamming.
The key to winning in social media is providing value and activating your audience. Your evangelists and promoters are people who are going to be helping you in any way. They do that because they like your business. They are excited about it, they enjoy the benefits it brings and they want their friends to share the benefits too.
Only a small number of your followers are going to fit into this category, though. The rest are just going to be people who are interested in what you do and want to know what you are doing now. But even those people can still bring a huge amount of value.
They can help you in all sorts of other ways. In Activating your Advocates: How to Engage and Grow Your Customer Base Using Twitter, we showed you how they can help you spot problems before you launch products. Because Twitter is filled with experts who possess all sorts of specialized knowledge, the site can be a one stop shop for whatever you are struggling with. The easiest way to find help is simply to ask the people you know if they can supply it.
Obviously this is always going to work best when you have a giant follower base. The higher the number of people following your tweets the greater the chances one of them will be able to lend a hand. That means as we build your followers its worth paying attention to what each of them does and consider the help they might be able to offer in the future. You are building a large network - these are the trappings of true star power.
Followers with lots of followers of their own can be an outlet to plenty of help. As you look for specific individuals to follow, its worth looking at the number of followers they have. If you can get followed by a few people with large audiences, there’s always a chance your requests for help will be passed along.
How do you ask for that help?
You certainly can come straight out and ask if anyone knows a skilled programmer, great copywriter or affordable web designer.That would be very simple and depending on the size and make-up of your followers there is a good chance that it would give you results. You could also ask your followers to retweet your message to help you find the assistance you need. Again, every time you do this, you’re spreading your name across the Twitterverse.
People like to help and they like to show off their own expertise too, so when someone tweets back with the information and advice you are looking for, you get to appear in their timeline and they get to look like an expert. Everyone wins.
This approach is about extracting help from your followers, but it works the other way too. Yes, you should be offering solutions whenever you see people asking questions in your field. Getting recognized as an expert will help you drive sales. That is where tracking keywords related to your business is so important.
It would be nice if every tweet that mentions you or our business is going to say how great you are and that everyone should buy absolutely everything you are selling. Then buy one for every member of their family. And friends. And friends of friends.
Welcome to reality. Life just isn’t like that.
Inevitably, you’re going to see tweets from people who just weren’t happy. Some of them won’t be happy with the quality of the product. They’ll find that it did not do what they hoped it would do - even if their expectations were way off base. Others will complain about the customer service or miniscule things that went awry. And for others, they’ll have encountered a bug, mistake or inaccuracy that they want to highlight. Whatever the reason, whenever you see a complaint that relates to your product, jump on it. Ask them what the problem is. Show that you are prepared to work with them to try and fix it. And when you do fix it, let them know by sending them a reply tweet so that everyone can see.
There are several benefits of doing that. One, you stop that bad publicity in its tracks. If positive viral marketing can have fantastic effects on your sales, negative tweets can seriously restrict your growth. Two, you turn a complainer into an unpaid member of your quality assurance team. The old saying “the customer is always right” might not always be right but you can always learn something from a customer complaint. There’s a risk that your account could morph into a customer help desk so rather than broadcasting messages you want to put out, you could open a separate account that functions as an online real-time help desk. Let your customers know that you are dedicated to meeting their demands, then broadcast your solutions on your main Twitter account.
Remember, Twitter is more of a conversation tool than a broadcasting device. You can have conversations that help you spot problems, do prelaunch market research, get feedback and win glowing reviews.
New Technology Helps People Get Leads Fast Through Twitter
Twittrafficpro.com is a new Web site tool that gets people followers faster on Twitter. The tool is powered by a team of social media experts. Twittrafficpro.com helps businesses, bloggers and individuals looking to brand themselves in the Digital Age use Twitter easily and effectively to get a large audience quickly, develop profitable relationships, build online clout and conduct real-time market research.
Santa Barbara, CA September 29, 2009 -- This new, powerful Web site tool for bloggers and businesses was launched on the first day of fall.
''Twittrafficpro.com is an inexpensive way to get the word out about your brand, get leads and connect with people of diverse backgrounds,'' said Wandia Chiuri who was part of the project development team for Twittrafficpro.com.
Without costly ads, fancy design or professional copywriting, Twitter is transforming businesses by providing amazing exposure, tons of traffic, partnership opportunities and quality leads.
Businesses can start achieving success on social media in as little as 30 minutes. Chiuri and a team of social media specialists have spent two years developing Twittrafficpro.com to help businesses maximize their returns on the use of social media marketing tactics.
''Twittrafficpro.com is a very simple tool,'' Chiuri said. "We enable you to delegate finding Twitter followers so you can stay focused on connecting, managing your business and keeping up with all the important things that matter to you more."
Chiuri said, ''If you can type you can start benefiting from the tool today; all you have to do is register.''
''We target people to follow based on the key words you provide. By doing this businesses can tailor their products, brands, blogs or services to the right customers,'' Chiuri said.
"Our goal is to help customers use their time effectively and turn their social networking efforts into higher profits and increased publicity faster," she said. "Twittrafficpro.com was developed to help businesses gain industry exposure, network effortlessly and make a big splash on a fixed budget."
Current Twittrafficpro.com clients include Keep Planet Earth Green, Vfirefly and gogripe.com.
New Jersey-based Gary Vaynerchuk used Twitter and other social media sites to take his business, Wine Library TV, to nearly $50 million in revenues. His success started on a shoe-string budget. Kogi Korean BBQ in Los Angeles was dabbed the latest trend in food on the go, tacos and Twitter. The owners have seen an explosive growth in their business.
With the unprecedented snowballing of Twitter and other social media channels, the old way of marketing and sales is changing rapidly. Twitter has over 10 million monthly visits and is growing exponentially.
Smart and strategic people are working efficiently and effectively to tap into this powerful trend to boost sales in these turbulent times of challenge and change. They are learning to use social media as a tool to compete better in the market place. Twittrafficpro.com helps businesses get local, national or international leads.
For a free crash course on how to grow your business by 30% in 30 days, visit www.twittrafficpro.com.
How to Unlock Your Personal Power with Technology and Win (Even in this Economy)
“If you’re coasting, you’re going down hill.”
In today’s competitive world you can’t afford to do the same thing and expect the same results. The competition to get and keep jobs is intense. More than 1.5 million eager graduates entered the job market in 2008 yet the job growth rate has been at it’s lowest in five years. A strong personal brand is critical for success.
The 21st Century represents a new way of thinking, living and working. Today’s technological tools make it easier to create, manage and manipulate a personal brand, and society rewards strong brands. The days of the "career company man" are long gone. The U.S. Department of Labor estimates that people graduating from college in the coming years will have 10 to 14 jobs by age 38, and the top ten in demand jobs in 2015 did not exist in 2004. In this ultra dynamic environment, where the only constant is change and you are only as good as your last assignment or project, your personal brand is the accepted currency. Your personal brand will enable you to attract opportunities that align with your skills, passions and strengths, and ensure your career is both rewarding and successful.
The rapid growth and popularity of online social networking has made personal branding accessible. Websites like LinkedIn, Twitter, Facebook, and Myspace have become a widespread phenomenon where people reconnect with colleagues, find friends and explore new opportunities.
According to Wandia Chiuri, Senior Director of Project Development at Twittrafficpro.com, a site that enables businesses, bloggers and a wide range of individuals to establish their brands using Twitter, this phenomenon is here to stay. "It's like networking on steroids," she says. You can connect with people from all over the world, regardless of age, race, gender, religion or social class. "People who seemed completely inaccessible are now only a mouse-click away," says she.
Chiuri sees a new breed of people emerging - people who feel energized and empowered by the exciting new world the internet has created and are eager to make a difference. Those with confidence, drive and the ability to use the full potential of modern technology will be at the forefront of this bold new world. Through trial and error, Chiuri discovered a passion for personal and professional branding, and teaches others how to protect and promote their own brands online. "Until they see the powerful potential of the world wide web," she says, "most people don't understand how to manage their careers in this new Web 2.0 world, nor are they prepared to utilize emerging media to achieve their goals."
The inherent visibility-enhancing, community-building tools create opportunity. Used right, these tools can help even individuals unlock the secrets of global branding, unleash their potential and make the meteoric rise from obscurity to ubiquity. Take the free crash course on how to build your brand with Twitter for profits and publicity at Twittrafficpro.com.
How to Get Customers on Facebook and Twitter
Using social networking sites for sales lead generation
When Jim Amos announced the opening of Tasti D-Lite's new store in Nashville last July, he got an unexpected publicity boost. Country music star and Nashville resident Taylor Swift took it upon herself to promote the opening, sending an enthusiastic Twitter message to her 800,000 followers on the social networking service. "We're getting a Tasti D-Lite in Nashville," Swift wrote. "YES!!"
Amos, who became CEO of Tasti D-Lite in 2007 after leading a buyout of the company, was certainly pleased, but high-profile endorsements of his product have become almost the norm. Since its founding in New York City in 1987, Tasti D-Lite, which sells frozen dairy desserts that taste like ice cream but are lower in fat and calories, had grown with the help of plenty of celebrity endorsements and prominent placements in television shows like Sex and the City.
But as Amos looked to expand beyond New York City, where most of Tasti D-Lite's 60 stores are located, he decided to focus on winning endorsements of a more pedestrian kind: those made by regular customers on social networks. "The celebrities helped us with word of mouth before the technology was there," says Amos. "But now with Twitter and Facebook, regular customers are having conversations that can be used to build our brand." Amos imagined thousands of happy customers raving about his company's low-calorie desserts to their online pals.
The strategy makes sense. Both Twitter, with some 60 million monthly users, and Facebook, with more than 350 million, encourage people to spread the word about rock bands, television shows, and companies they love. (Users do this by "following" a person or company on Twitter or becoming a "fan" on Facebook.) The services have helped turn C-list celebrities into hot commodities, insurgent political campaigns into well-funded machines, and struggling companies into hip brands.
But how do you get followers if you are not famous? And how can you persuade people to endorse a seemingly mundane company or product?
It's not easy. "Most people won't spontaneously want to follow your company on Twitter," says Wandia Chiuri, the Senior Director of Development of Twittrafficpro, a company that specializes in helping businesses attract targeted followers on Twitter. "You have to give customers a reason to engage with your brand." For anywhere from a few dollars to thousands of dollars, Chiuri's company will help you build a targetted campaign to reach the most relevant clients and attract new followers to your company's Twitter profile page. Twittrafficpro helps you automate campaigns, target the right clients, and get real-time insight into the most effective a message. You can also efficiently monitor what’s hot, what’s not and what strategies are working best for your goals. Twittrafficpro users can search for an audience by key words and geographic location, view a heat map of relevant topics and preschedule messages to post around the clock so they stay visible even when they are not actively tweeting.
Twittrafficpro's approach worked for the Central Coast Women's Network, an organization comprised of a diverse group of business and entrepreneurial women whose common goal is to share knowledge, expand their network of personal contacts and promote their businesses. In a ploy to increase outreach with social media, the organization decided to open a Twitter account and get 500 followers that month. Within four days, the Central Coast Women's Network had reached its goal. Several new followers went on to make a purchase. "The Twitter program exposed a lot of new members to the network," says Jacky Lopez, the organization's CEO and Founder. At $18.90 a month the basic promotional package is affordable even to small businesses and individuals.
Powell's Books, a bookstore in Portland, Oregon, placed small graphics at the bottom of every page on its website and e-mail newsletters. These little advertisements entreated customers to "Find us on Facebook" and "Follow us on Twitter." For a month, Powell's even used the marquee in front of its store to ask for Facebook fans, which was surprisingly effective, says Megan Zabel, who manages the company's social media efforts.
Zabel says the fans' and followers' online purchases have more than offset the cost of the campaign. In addition, having a large fan base creates the impression of a vibrant community that she thinks will help Powell's in the long run. "The more fans we have, the more people are proselytizing our brand," she says. "Word of mouth is one of the most powerful selling tools."
Tasti D-Lite's social networking strategy represents a new twist on the approach taken by Powell's. Rather than simply asking for followers, in January, the company began a Tasti D-Lite's loyalty program. Frequent shoppers get a point for every dollar they spend and an extra point if they post a message about their purchase on Twitter. Fifty points gets a customer a free medium cone or cup.
Creating the world's first tweeting cash register didn't come cheap -- Tasti D-Lite spent more than $10,000 to modify its point-of-sale system -- but Amos expects the program to pay for itself as more customers sign up for it. "It's going to be very profitable," he says. "Word-of-mouth marketing has always been extremely important to this company, but Twitter has the capacity to increase word-of-mouth discussions exponentially. It's like the difference between snail mail and e-mail."
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